Rebranding a financial institution with deep roots requires balance—respecting tradition while signaling progress. When New Omni Bank engaged us to lead a comprehensive rebrand, the challenge was clear: preserve the trust and familiarity of a long-standing community bank while introducing a modern, flexible identity built for the future.

Founded in 1980 to serve immigrant communities in Los Angeles, New Omni Bank has always placed client aspirations at the center of its mission. Our work began by distilling this legacy into a clear brand foundation, then translating it into a cohesive system designed to live seamlessly across digital platforms, print communications, and marketing materials.

The visual and verbal identity strikes a careful balance between classic and contemporary. Timeless cues reinforce stability and credibility, while refined typography, updated color palettes, and adaptable layouts bring a fresh, modern sensibility. The result is a living brand system—one that honors four decades of trust while equipping New Omni Bank with the tools to communicate consistently, confidently, and clearly at every touchpoint. From typography to layout, the identity was built to adapt naturally across English and Chinese languages while maintaining a unified visual voice.