At CathayBank, heart matters. Every decision is inspired by customers—their initiative, and their drive to build a brighter future. That belief fuels a culture of going further: making the extra call, taking the extra time, and putting deeper thought into every detail. Because when customers succeed, Cathay succeeds with them.

Everything begins with understanding where customers want to go—and committing to getting them there. Cathay Bank stands beside every aspiration and ambition, determined to support each journey with care, clarity, and purpose.

Over six years, our studio partnered closely with CathayBank across multiple touchpoints. Key projects included the design and installation of fifth-floor environmental graphics—telling the bank’s origin story through an immersive timeline—developed over a five-month journey from concept to installation.

Our collaboration also included promotional marketing campaigns, alongside a range of ongoing advertising and brand initiatives, all built on a shared commitment to craftsmanship, storytelling, and heart. All collateral materials were thoughtfully developed in English, Spanish, Chinese, Tagalog, and Thai to reflect Cathay Bank’s diverse and multilingual community.